Visual grammar

I have made copious notes in my drafting process for my assignment, so here I am only going to tell myself to remember:

Interactive meanings

- Visual demands & offers

- Social distance: close-up, medium & long shots

- Attitude: perspective & involvement or detachment

- Power: high angle, low angle and eye-level views

- Realism: colour, context; detail, depth & light

- Objective images: cut-aways, cross-section & explosions

- Coding orientations: what counts as real

Compositional meanings

- Given and New

- Ideal and Real

- Centre-margin layouts

- Framing

- Salience

Kress, G. R., & Leeuwen, T. (1996). Reading images:  the grammar of visual design. London: Routledge.